The Golden Gate Bridge is one of the most recognizable landmarks in the United States, and the symbol of San Francisco. Yet few know of the Golden Gate’s troubled history, and how, if not for Handsome Carver working from behind the scenes, construction may have been canceled in its planning stages.
From the outset, bitter battles were fought over the proposed bridge’s construction, design and location. Engineers fought citizens, citizens fought politicians, and politicians fought fellow politicians. Hospitals in San Francisco began to fill up due to the increasing violence. Eventually, in 1932, Governor James Rolph called for a summit, a last ditch effort to save the idea of the bridge.
Because Handsome Carver’s Peanut Butter was the single common ground each faction could agree upon, Handsome Carver himself was invited to the summit. With everyone calmed by his delicious peanut butter, cooler heads prevailed. Compromises were reached and plans were agreed upon. Only one decision remained: the bridge’s color. More violence broke out as an acceptable color could not be found. Finally, an Urban Planner grabbed a jar of Handsome Carver’s Chipotle Peanut Butter and smashed it over the head of a State Senator during a heated argument. The crowd was silent as they watched the beautiful reddish-orange peanut butter drip from his head, then erupted in cheers. The Chipotle Peanut Butter color was chosen and history was made.
To this day, in celebration of his role in the bridge’s construction, Handsome Carver measures his sales based on how much of his peanut butter would cover the Golden Gate Bridge. Though it is not generally accepted accounting principles, the IRS has grandfathered in the practice.
To see the Chipotle Peanut Butter for yourself